Email Design

OCuSOFT® Lid Scrub®
Product Email

A product email designed to put lid hygiene front and center.

Email marketing for OCuSOFT®'s Lid Scrub® line — clean, clinical, and built to drive product awareness and clicks.

OCuSOFT Lid Scrub product email — version one
OCuSOFT Lid Scrub product email — version two

The brief.

OCuSOFT® needed a promotional email to spotlight its Lid Scrub® eyelid cleanser and drive traffic to product pages.

The designs balance a clean, clinical feel with bold product photography and a clear call to action — keeping the layout scannable within the tight constraints of an email while staying true to the brand's trusted, eye care–focused voice.