Print Design
Guide to
Cataract Care
The brief.
Patients 60 and older facing a cataract diagnosis are often handed materials that read more like instruction manuals than reassurance. Price Vision Group needed a guide that respected their patients' experience — clear enough for someone navigating a health decision for the first time, detailed enough to be genuinely useful.
The guide covers three core areas: a plain-language overview of cataracts, a breakdown of treatment plans, and a comparison of lens options. The goal was to give patients something they could take home, read at their own pace, and return to with questions.